We are in the business of persuasion. We strive to have the greatest possible advantage over opposing
counsel in persuading judges, juries, and opposing parties.
Five Values Define our Firm:
1. Trial skills. We win trials.
Although most cases settle, even settled cases are resolved against the backdrop
of the ultimate day of reckoning: trial. Our ability to win at trial dictates our success everywhere else.
2. Research & Development. We value improvement.
Mastering the craft of persuasion requires continuous research and development. We develop and refine our skills with
trial workshops, mock jury studies, and our work as adjunct professors at the University of Southern
California Law Center.
3. Truth. Our foundation is truth.
If you try to solve the problems in a case by spinning the facts, success
at trial actually becomes less likely. To assure victory, we accept the truth, build an insurmountable case
on top of it, and use it to defeat the opposition's case.
4. Speed. We resolve cases quickly.
Because we work proficiently at a fast pace, our tempo increases our
competitive advantage over our opponents and maximizes the time value of our client's recovery.
5. Excellence. We excel at what we do.
Excellence is not merely a means; it is an end worth pursuing for
its own sake.