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Focusing on persuasion rather than process changes virtually everything the
Lawyer does. One important shift is to add a strong emphasis on visual persuasion.
Visuals have always been the quickest and deepest method of human persuasion. "A picture is worth a thousand words"
is not just an expression, it is a principle.
Every psychological study on the subject has concluded that visuals dramatically improve understanding and recall.
Movies, television, MTV, and now the Internet have only deepened our culture`s response to visuals. |
